HISTORY OF THE BRAND

As we go through puberty, some teenagers will have inevitable skin challenges such as spots, blackheads and other skin conditions.

I was one of the most unfortunate teenagers as my whole face was covered in terrible acne (carbuncles), leaving my skin with horrific scars that no one could cure. The blemishes and scarring were appalling. The comments from those around me were a daily reminder of how dreadful my face looked. The concerns about my damaged skin encouraged me to become a professional dermatologist. 

I wanted to become a doctor with new revolutionary ideas and techniques, leaving behind rigid and old-fashioned cosmetic treatments. I was in a constant search, trying to ameliorate traditional treatment methods and discovering new techniques to treat various skin conditions.

I became the first doctor of my face and carried out all kinds of experiments, and after a short period, I accomplished the restoration of my damaged skin, including deep scars.

With 40 years of work in this field, I treated thousands of people from around the world with the most complex and incurable skin conditions. 

During my career, one of my most important achievements was the invention of Her Miracle Day/Night and Moisturiser organic facial beauty products.

After long study and research exploring the benefits of natural oils, I managed to create a unique facial formula made exclusively from organic oils and natural ingredients, free from additives and synthetic chemicals. 

The idea was to create natural and organic facial products containing all the necessary elements to maintain skin health and delay ageing.

As a dermatologist I wanted to leave an innovative legacy to the beauty industry and for a new generation to follow, helping them to appreciate nature’s power and creating awareness about harsh chemicals, which don't give any benefits to the skin. 

Growing old is unavoidable, but looking after skin health and hygiene from a young age can help prevent premature ageing. 

I strongly believe that anyone at any age deserves to look and feel beautiful...

Rita A. Ruben